<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>SiteSonar Blog</title><description>Field notes on the Path to Purchase for industrial shops.</description><link>https://sitesonar.io/</link><item><title>What is a Path to Purchase? A field guide for industrial sales teams</title><link>https://sitesonar.io/blog/what-is-a-path-to-purchase/</link><guid isPermaLink="true">https://sitesonar.io/blog/what-is-a-path-to-purchase/</guid><description>Industrial buyers don&apos;t search for your process. They make products that contain parts that need it. Here&apos;s how to trace that chain and know when to act.</description><pubDate>Tue, 13 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Stop counting sessions: measure every channel by companies with a Path to Purchase</title><link>https://sitesonar.io/blog/measure-channels-by-path/</link><guid isPermaLink="true">https://sitesonar.io/blog/measure-channels-by-path/</guid><description>A trade directory with 40 visits can beat Google Ads with 4,000. How to report channels by the companies they bring.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Your next buyer is reading your capabilities page right now</title><link>https://sitesonar.io/blog/your-next-buyer-is-reading-your-capabilities-page/</link><guid isPermaLink="true">https://sitesonar.io/blog/your-next-buyer-is-reading-your-capabilities-page/</guid><description>Industrial buyers research for weeks before they ask for a quote. Here is what that research looks like in visit data, and when to step in.</description><pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate></item><item><title>The capabilities page checklist: what evaluating buyers look for before they leave</title><link>https://sitesonar.io/blog/capabilities-page-checklist/</link><guid isPermaLink="true">https://sitesonar.io/blog/capabilities-page-checklist/</guid><description>Evaluating buyers leave when they can&apos;t find a few specific answers. The eight every capabilities page needs, and how to check yours.</description><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate></item><item><title>The vodka brand is your customer: why brand owners are hidden buyers for finishers</title><link>https://sitesonar.io/blog/brand-owners-are-hidden-buyers/</link><guid isPermaLink="true">https://sitesonar.io/blog/brand-owners-are-hidden-buyers/</guid><description>A distiller doesn&apos;t look like a buyer for a coating shop until you follow the bottle to the cap. Here&apos;s how to reason from product to part to process.</description><pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Why so many single-page visits show zero seconds, and what that hides</title><link>https://sitesonar.io/blog/the-zero-second-visit/</link><guid isPermaLink="true">https://sitesonar.io/blog/the-zero-second-visit/</guid><description>Analytics tools can&apos;t time a visit that ends on its first page. That blind spot hides real buyers.</description><pubDate>Thu, 24 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Why we don&apos;t sell visitor phone numbers, and what we do instead</title><link>https://sitesonar.io/blog/why-we-dont-sell-visitor-phone-numbers/</link><guid isPermaLink="true">https://sitesonar.io/blog/why-we-dont-sell-visitor-phone-numbers/</guid><description>Contact-level visitor ID sounds great and mostly produces cold calls to the wrong people. What changes when you go company-first.</description><pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate></item></channel></rss>