The SiteSonar Blog
Field notes on the Path to Purchase: finding and winning buyers for industrial shops, written from what we see in real buyer research.
What is a Path to Purchase? A field guide for industrial sales teams
Industrial buyers don't search for your process. They make products that contain parts that need it. Here's how to trace that chain and know when to act.
Stop counting sessions: measure every channel by companies with a Path to Purchase
A trade directory with 40 visits can beat Google Ads with 4,000. How to report channels by the companies they bring.
Path to PurchaseYour next buyer is reading your capabilities page right now
Industrial buyers research for weeks before they ask for a quote. Here is what that research looks like in visit data, and when to step in.
Industrial websitesThe capabilities page checklist: what evaluating buyers look for before they leave
Evaluating buyers leave when they can't find a few specific answers. The eight every capabilities page needs, and how to check yours.
Path to PurchaseThe vodka brand is your customer: why brand owners are hidden buyers for finishers
A distiller doesn't look like a buyer for a coating shop until you follow the bottle to the cap. Here's how to reason from product to part to process.
Buyer dataWhy so many single-page visits show zero seconds, and what that hides
Analytics tools can't time a visit that ends on its first page. That blind spot hides real buyers.
Buyer dataWhy we don't sell visitor phone numbers, and what we do instead
Contact-level visitor ID sounds great and mostly produces cold calls to the wrong people. What changes when you go company-first.