The Path to Purchase in consumer products & packaging
Lead generation for consumer products and packaging suppliers
Brands specify what their suppliers buy. The buyer reading your site is often the brand, even when a supplier places the order.
CompanyNorthline Spirits Co.
VerdictInitiate
SignalContact
ActionReply this week
The supply chain
The consumer products & packaging ladder: where do you sit?
Pick your tier. SiteSonar shows who usually orders from you and who often specifies your part.
I am
YouUsually orders from youOften specifies your part
- OEMBrand Brand ownersDesigns and sells the end product. Usually the specifier.
- Tier 1Systems Packaging converters, contract packersBuilds systems, modules or finished assemblies for the OEM.
- Tier 2Components Closures, bottles, componentsMakes components and sub-assemblies for Tier 1.
- Tier 3Parts & processes Molding, decorating, metallizing, printingMakes parts or performs a process: molding, machining, stamping, coating, plating.
- Tier 4Materials Resins, inks, filmsConverts and supplies materials: compounds, alloys, bar stock, film, chemistry.
- Tier 5Raw materials Petrochemicals and pulpProduces raw materials: mills, refineries, petrochemicals.
Your Path to Purchase in consumer products & packaging
You sell to:
Often specified by:
Both matter. The tier above places the order; the OEM decides what the part must be. SiteSonar's agent names both on each lead.
Example paths
Paths SiteSonar finds into consumer products & packaging
| They make or run | Component or need | Your offer | Ordered by | Question to ask |
|---|---|---|---|---|
| Bottled spirits | Plastic closure | Metallized decorative finish | Brand specifies, closure supplier orders | "Are your cap finishes done in-house or by your closure supplier?" |
| Cosmetics | Compacts and lipstick tubes | Decorative metallized coat | Brand specifies, packaging supplier orders | "Who decorates your packaging components today?" |
| Kitchen appliances | Knobs and bezels | Molded and decorated parts | Brand sourcing | "Who molds your control knobs today?" |
Example companies are illustrative.
Who researches
- Brand and packaging managers
- Industrial designers
- Packaging and closure suppliers
- Sourcing
What they buy from suppliers
- Closures and decorative finishes
- Molded and decorated parts
- Cosmetic packaging components
- Displays and fixtures
Signals that matter here
- Finish galleries and samples
- Cosmetic quality and color
- Annual volumes
- Sustainability and materials
Sample request, then an RFQ with artwork and volumes