The Path to Purchase in medical devices

Lead generation for medical device suppliers

Medical buyers qualify suppliers slowly and carefully. They read your quality pages long before they send a drawing.

2 · DISPOSABLE HOUSINGS which contains 3 · CLEANROOM INJECTIONMOLDING which needs → YOUR PROCESS 1 · SINGLE-USE MEDICALDEVICES they make 5 · OEM ENGINEERING AND SUPPLYCHAIN
CompanyHarbor Medical
VerdictInitiate
SignalLock
ActionCall today
The supply chain

The medical devices ladder: where do you sit?

Pick your tier. SiteSonar shows who usually orders from you and who often specifies your part.

I am
YouUsually orders from youOften specifies your part
  1. OEMBrand Device makersDesigns and sells the end product. Usually the specifier.
  2. Tier 1Systems Contract manufacturers building finished devicesBuilds systems, modules or finished assemblies for the OEM.
  3. Tier 2Components Pumps, sensors, PCBAs, tubing setsMakes components and sub-assemblies for Tier 1.
  4. Tier 3Parts & processes Cleanroom molding, precision machining, coatings, sterilizationMakes parts or performs a process: molding, machining, stamping, coating, plating.
  5. Tier 4Materials Medical-grade resins, tubing, alloysConverts and supplies materials: compounds, alloys, bar stock, film, chemistry.
  6. Tier 5Raw materials Raw polymers and metalsProduces raw materials: mills, refineries, petrochemicals.
Your Path to Purchase in medical devices

You sell to:

Often specified by:

Both matter. The tier above places the order; the OEM decides what the part must be. SiteSonar's agent names both on each lead.

Example paths

Paths SiteSonar finds into medical devices

They make or runComponent or needYour offerOrdered byQuestion to ask
Single-use medical devicesDisposable housingsCleanroom injection moldingOEM engineering and supply chain"Is this program moving to a second source?"
Patient monitorsMonitor enclosuresShielding for EMC complianceOEM specifies, contract manufacturer orders"Is EMC testing scheduled for the next revision?"
Orthopedic instrumentsInstrument trays and handlesPassivation and anodizingSupplier quality approves, sourcing orders"Which finishes are on your approved supplier list today?"

Example companies are illustrative.

Who researches
  • R&D and design engineers
  • Supplier quality and regulatory
  • Supply chain and sourcing
  • Contract manufacturers buying on behalf of OEMs
What they buy from suppliers
  • Molded and machined housings
  • Cleanroom manufacturing
  • Coatings and surface treatments
  • Sub-assemblies and finished devices
Signals that matter here
  • ISO 13485 and FDA registration pages
  • Cleanroom class and validation (IQ/OQ/PQ)
  • Biocompatible materials
  • Quality questionnaire or supplier forms
Ready to buy looks like

Quality questionnaire, then an RFQ with drawings and validation needs

Purchases start with a conversation. Conversations start with a conversion. SiteSonar shows you who's about to convert.