The Path to Purchase in industrial equipment & robotics
Lead generation for industrial equipment and robotics suppliers
Equipment builders buy hundreds of parts per machine. One visit can open several paths at once.
CompanyAxion Robotics
VerdictInitiate
SignalContact
ActionReply this week
The supply chain
The industrial equipment & robotics ladder: where do you sit?
Pick your tier. SiteSonar shows who usually orders from you and who often specifies your part.
I am
YouUsually orders from youOften specifies your part
- OEMBrand Machine builders, robot makersDesigns and sells the end product. Usually the specifier.
- Tier 1Systems Drives, controls, hydraulics, subsystemsBuilds systems, modules or finished assemblies for the OEM.
- Tier 2Components Gearboxes, frames, motors, guardsMakes components and sub-assemblies for Tier 1.
- Tier 3Parts & processes Machining, fabrication, welding, coatingMakes parts or performs a process: molding, machining, stamping, coating, plating.
- Tier 4Materials Steel service centers, castings, bar stockConverts and supplies materials: compounds, alloys, bar stock, film, chemistry.
- Tier 5Raw materials Mills and foundriesProduces raw materials: mills, refineries, petrochemicals.
Your Path to Purchase in industrial equipment & robotics
You sell to:
Often specified by:
Both matter. The tier above places the order; the OEM decides what the part must be. SiteSonar's agent names both on each lead.
Example paths
Paths SiteSonar finds into industrial equipment & robotics
| They make or run | Component or need | Your offer | Ordered by | Question to ask |
|---|---|---|---|---|
| Collaborative robots | End-effector brackets | CNC machined aluminum | Engineering specifies, purchasing orders | "What volumes after the prototype run?" |
| Food processing equipment | Stainless frames and guards | Sanitary welding and fabrication | OEM engineering | "Are you building frames in-house or outsourcing?" |
| Warehouse robots | Body covers | Low-volume or bridge tooling | Startup engineering team | "What volumes do you expect after the pilot build?" |
Example companies are illustrative.
Who researches
- Mechanical design engineers
- Manufacturing engineers
- Purchasing
- Operations leaders
What they buy from suppliers
- Frames, guards and weldments
- Machined brackets and shafts
- Covers and molded parts
- Sub-assemblies
Signals that matter here
- Capacity and lead-time pages
- Materials and thickness limits
- Design-for-manufacture help
- RFQ with models
RFQ with models, quantities and lead time