Find where your website breaks the Path to Purchase.
Website Insights adds up what companies with a path read, search for and skip, and turns it into a short list of fixes that bring more of them to buy. Rolling out
Companies with a Path to Purchase, by channel · last 90 days
Counted as companies the agent marked Initiate or Investigate. Example data.
This month's fix list (example)
- Add a cosmetic packaging case study. 9 visitors with a path read the page; none went further. It has no examples or photos.
- Answer "minimum order quantity" on Capabilities. Evaluating visitors leave from that page more than any other.
- Write an EMI shielding page for medical devices. Medical device makers arrive on search terms you rank 30+ for.
What's inside
Built from the same paths as your leads
Channels by path
Every channel measured by how many Initiate and Investigate companies it brings, not by sessions.
Pages buyers read
Where Initiate companies spend time, and the page where they stop.
Unanswered spec questions
Tolerances, materials, MOQ, certifications: what evaluating buyers look for and can't find.
Missing applications
End products and parts your buyers make that your site never mentions.
Search Console, by path
Queries that bring buyers, separated from queries that bring students and job seekers.
Form performance
Which forms visitors with a path start, abandon, and finish.