The Path to Purchase in electronics & semiconductors
Lead generation for electronics and semiconductor suppliers
Electronics buyers move fast between prototype and production. Signals around revisions and new builds are the ones to catch.
CompanyKestrel Instruments
VerdictInitiate
SignalEcho
ActionSend the page
The supply chain
The electronics & semiconductors ladder: where do you sit?
Pick your tier. SiteSonar shows who usually orders from you and who often specifies your part.
I am
YouUsually orders from youOften specifies your part
- OEMBrand Electronics brands, semiconductor equipment makersDesigns and sells the end product. Usually the specifier.
- Tier 1Systems EMS and contract manufacturers, subsystemsBuilds systems, modules or finished assemblies for the OEM.
- Tier 2Components PCBAs, power supplies, enclosuresMakes components and sub-assemblies for Tier 1.
- Tier 3Parts & processes PCB fab, molding, machining, EMI coating, platingMakes parts or performs a process: molding, machining, stamping, coating, plating.
- Tier 4Materials Laminates, copper foil, resinsConverts and supplies materials: compounds, alloys, bar stock, film, chemistry.
- Tier 5Raw materials Raw metals and chemicalsProduces raw materials: mills, refineries, petrochemicals.
Your Path to Purchase in electronics & semiconductors
You sell to:
Often specified by:
Both matter. The tier above places the order; the OEM decides what the part must be. SiteSonar's agent names both on each lead.
Example paths
Paths SiteSonar finds into electronics & semiconductors
| They make or run | Component or need | Your offer | Ordered by | Question to ask |
|---|---|---|---|---|
| Bench test instruments | Plastic instrument housings | Conductive EMI coating | Design engineering specifies, sourcing orders | "Are your housings passing emissions with the current shielding?" |
| Semiconductor equipment | Vacuum chamber components | Precision machining with clean finish | OEM supply chain | "Are you qualifying new suppliers for chamber parts?" |
| Industrial IoT sensors | Box builds | Electro-mechanical assembly | Hardware engineering | "Who builds your units today, and at what volume?" |
Example companies are illustrative.
Who researches
- Mechanical and hardware engineers
- NPI managers
- Operations and supply chain
- Semiconductor equipment sourcing
What they buy from suppliers
- Enclosures and housings
- EMI/RFI shielding
- Precision chamber parts
- Sub-assemblies and box builds
Signals that matter here
- Shielding and compliance pages
- Cleanliness and materials
- NPI and prototyping pages
- Drawing or BOM upload
RFI to an engineer, then an RFQ with drawings or a BOM