A list of names, or a Path to Purchase?
Most visitor identification tools stop at who visited. SiteSonar starts there and works out whether they could buy from you, and when to start the conversation.
| Typical visitor identification tool | SiteSonar | |
|---|---|---|
| What you get | A list of company names, sometimes with a guessed person | Each company with its Path to Purchase, a Sonar Reading and one action with a due date |
| How fit is judged | Industry codes, employee count, revenue band | The visitor's own product pages: what they make, which part needs your process, who orders it |
| How intent is judged | Page views and visit counts | Signals tied to your conversion points: specs read, quote or contact pages, RFQs, RFIs, sample requests |
| People | Often guessed from the network address or appended from data brokers | Named only when they identify themselves to you, through your forms or email links |
| When fit is unclear | A score, and you decide | An Investigate verdict: a second, targeted check, then a two-minute human review |
| Handoff | Alerts and a CSV | A lead instruction for email, Claude or your CRM: what to send, what to say, what to ask |
Based on how visitor identification tools commonly work; individual products differ. Specific comparisons: ZoomInfo alternative · Leadfeeder alternative
"Harbor Medical visited 3 pages" vs a lead you can act on.
A name tells you someone came. The Sonar Reading tells you what to do about it.
Harbor Medical · Healthcare · 500–1,000 employees · 3 page views
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Why we don't guess people
On an office network hundreds of people share one address. Guessing a person from it gets the company right and the person wrong.
Read why →Why product pages beat codes
A distiller's industry code says beverages. Its product pages show the decorated cap your process could finish.
Read the example →See it on your traffic
Fourteen days, no credit card. Your own visitors, read the SiteSonar way.
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